The Gruen Transfer – The Pitch

These series of “advertisements” are designed to “sell the unsellable”. Advertising companies are asked to make a “pitch”and the most persuasive advertisement wins. How do these advertisements use certain strategies and an idea of their target audience to position us in certain ways?



Persuasive speeches

Below are some persuasive speeches delivered by influential people around the world of different genders, nationalities and beliefs. Do you find them persuasive? If so, how and why? How does it make a difference how someone speaks, what they wear, how they stand? Who are their audiences? How do they target their audiences using the principles of Ethos, Pathos and Logos?